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Individual Giving Tag

When planning or refreshing your Individual Giving (IG) program, both a Fundraising Roadmap and a Fundraising Strategy play crucial roles. While often used interchangeably, these tools serve distinct purposes and offer unique benefits and challenges. A strategy provides the overarching vision and your long-term goals, setting the direction and defining the objectives to be achieved. It lays down the guiding principles and the conceptual framework that informs decision-making

Donor surveys are a vital tool to better understand your donors and improve engagement and retention. They are a key foundational activity in any Donor Journey and Individual Giving program. Redstone’s survey design helps you understand your donors like never before. Our survey work delves deeply into donor motivations and identifies the key streams of donors you need to nurture and develop in your Donor Journey. The benefits