Donor Development That Gets Results
How do you get donors to give more, for longer?
It starts by understanding what they want: to be engaged, to be informed, and to feel valued. If you’re doing this successfully, your organisation will be rewarded with high donor retention.
In other words, your donors will continue to give year after year.
If retention is low, however, you’ll always be chasing new donors just to keep up, and then scrambling to hold them for the long-term.
The solution is a well-timed and warm welcome phase, followed by an ongoing communications plan, for each of your donors. With a focus on authentic relationships and superb content, you can build loyalty and increase donor retention rates.
Redstone has developed many personalised communication plans for non-profits looking to engage further with their donors so they give more, for longer and in different ways.
We are always happy to share our experience and findings with you, so if you feel like discussing ideas on donor retention feel free to contact us.
Donor Development Guide
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We (Catholic Mission) engaged Anthea and Redstone Marketing to review and develop a donor journey plan for our individual donors, from acquisition through to bequests. Redstone’s approach is highly collaborative and thorough, and they leave no stone unturned. Our team enjoyed the discovery sessions with Anthea and learned a lot about the sector just from those, let alone the final report. Redstone’s report was comprehensive and quite prescriptive in terms of rationale, next steps and how to get there, which we have found incredibly helpful in assessing the recommendations, forming an implementation plan and garnering support across the organisation to implement these in our upcoming operational plans. Because of our experience with Redstone, we are engaging them with our implementation stage and a separate review of our regular giving program.
Very Special Kids
After strategically reviewing all our donor programs and fundraising activities, Anthea created a realistic, engaging and tailored donor pipeline to acquire, retain and convert our donors. Redstone were the missing piece in our donor strategy. Together we have been able to create stronger and more tailored relationships with our donors to facilitate long term fundraising growth and sustainability. The entire team are an absolute pleasure to work with, their patience, attention to detail, creative vision and fundraising expertise has made each campaign not only a joy to collaborate on but has also improved performance, ROI and engagement across the entire organisation. We highly recommend reaching out to Redstone and starting the conversation on how to improve donor relations today!