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Individual Giving

Converting one-off donors to regular givers is a cornerstone of Individual Giving. It not only secures sustainable and predictable funding but it also creates deeper donor engagement, while being cost-effective. A strong Individual Giving program includes acquisition, development, retention and reactivation activities. Converting one-off donors to regular givers is a donor development activity that engages donors more deeply and is an important activity for sustainable fundraising. Nonprofits survive

When planning or refreshing your Individual Giving (IG) program, both a Fundraising Roadmap and a Fundraising Strategy play crucial roles. While often used interchangeably, these tools serve distinct purposes and offer unique benefits and challenges. A strategy provides the overarching vision and your long-term goals, setting the direction and defining the objectives to be achieved. It lays down the guiding principles and the conceptual framework that informs decision-making