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Fundraising Blog

Nonprofit Fundraising During Coronavirus There is no doubt that we are collectively feeling uncertainty as every routine, plan and goal we had is being put on pause or changed entirely. Many donors and corporates will be watching their spend and of course, this will impact on fundraising. So what can we do as fundraisers to position ourselves so that we can bounce back once things are normal again? #1: Don’t

What every non-profit should know. Is story telling important to your organisation? Since the dawn of time humans have been telling stories, passing tales from one generation to another through voice, gestures and expressions. It’s still hard-wired into our brains, and it’s something non-profits capitalise on today. We share emotionally-charged stories because we know their power. They can stir emotions, move people to action, affect human rights and even

This hasn’t been a typical Australian summer. The bush fires have cast a collective shadow over our hearts and as we continue to learn the scale of what’s been lost, it’s easy to feel overwhelmed. And although we are proud of the way Australians have opened their hearts to support the people and wildlife devastated by the crisis you may now be worried about donor fatigue for

Right now, podcasts are popping There are more than 700,000 of them worldwide, over 29 million episodes and content in more than 100 languages. Despite being around for some 15 years, it’s a medium that’s only recently enjoyed a renaissance thanks largely to smartphones, accessibility and the enormous popularity of Serial. It seems nothing can stop their rise. And no matter what your interest – whether you’re a flat-earther, a

4 key ways to mobilise your donors and raise awareness of your cause Nothing beats a happy supporter. Why? Because a happy supporter is a passionate supporter – and that means they’ll be the best spokesperson for your cause. They’ll spread your message, sing your praises, empower others, get involved, share their story, and rally communities. A happy supporter is a powerful, cost-effective marketing and fundraising strategy. So if you’re

When you open your emails, it probably looks a lot like this: Work. News. Spam. Offers. Spam. Invites. Discounts. Spam. More spam. In fact, the average office worker receives 121 emails every single day. Safe to say, it’s a noisy, crowded and extremely competitive platform. And yet, email marketing is such an important tool for fundraisers. So how do you stand out from the crowd? What do you do

Right now, if you work for a non-profit, you have a problem: Australians just don’t trust you. It’s been slipping for a few years now and according to a major report released last year, it won’t stop - not unless some serious changes are made, and donor expectations are met. So before we let you know why trust is so dire and what you can do about it,

Q: What happens when you combine water, trees, photos, hashtags and a few handpicked social media influencers? A: A hugely successful campaign! In 2017, Boxed Water (an American company that sells water in sustainable packaging) gained significant momentum with a philanthropic campaign called The ReTree Project. By partnering with the National Forest Foundation, Boxed Water promised to plant two new trees for every Instagram photo posted using the hashtag #ReTree.

A new generation of donors is upon us. You know them as Gen Z, and they’re the tweens, teens, youth and young adults of our global society. They make up around 20 percent of Australia’s population, and globally there are two billion of them. Many of the big fundraising trends for 2019 revolve around their changing expectations. So if you don’t understand who they are and what