You have just been alerted that there is an emergency and you need to act fast. What do you do? How do you go about it? At Redstone Marketing we’ve seen this go both ways. Your organisation starts to frenzy and you drive your donors away or you bolster together your community who will pull through when the going gets tough. We know which scenario we’d rather. Tone
In times of emergency, every second counts. Being able to be the first to communicate with your donors will be advantageous. At Redstone Marketing, we advise the charities we work with to create a customisable crisis appeal kit that they can have handy when disaster strikes. What is a crisis appeal kit and why do we need one? A crisis appeal kit is basically everything you need to
When the end of financial year rolls around, it’s pretty much a given – every charity you know will be sending out their strongest tax appeal. Although the noise for donors is high, there are a few things you can do to stand out in the crowded fundraising space. TAX APPEAL TIP 1 Use contrast and colour to make your branding pop It’s no secret, colour attracts the eye.
From setting your objectives to clarifying your message, at Redstone Marketing and Design, we’ve formulated a unique briefing checklist for our clients to ensure that they launch a successful fundraising campaign. Objectives that align with your wider fundraising strategy When setting out to raise funds for a particular project, initiative or campaign, we always spend time with our clients to understand the priority of their goals, how they
There are, quite literally, hundreds upon hundreds of Aussie awareness days. And not just days - but weeks and months too. Choose the right day (or week or month) that aligns with your cause. Plan a fundraising strategy and use the existing momentum to gather support and raise donations. Sounds easy, right? The good news is, it is! If you’re not already doing so, or don’t quite know where
At a meeting one day, we were chatting to a non-profit about their donor pipeline – a series of stages that seamlessly moves a donor from making their first gift to becoming a lifetime supporter. By the end, they decided to invest heavily in major gifts. But when we started to talk about ways to fund it, one colleague declared: let’s just cut donor acquisition because it’s
Who are your donors and why do they give? More importantly, why do they give to you? A donor survey is a great way to find out. Many non-profits have the same fears. They think a survey might annoy their supporters or that no one will reply. Well that’s just not true – if you do it well. A good survey says you care about what your supporters think.
Charities adapting in a changing world There has never been a more critical time to look at things differently than there is now. Our world has completely changed. The Australian 2020 bushfires, floods, and the global pandemic have pushed us all towards our emotional and financial limits as we create new routines, and discover different ways to operate and survive. As we work through what the pandemic means
Nonprofit Fundraising During Coronavirus There is no doubt that we are collectively feeling uncertainty as every routine, plan and goal we had is being put on pause or changed entirely. Many donors and corporates will be watching their spend and of course, this will impact on fundraising. So what can we do as fundraisers to position ourselves so that we can bounce back once things are normal again? #1: Don’t
What every non-profit should know. Is story telling important to your organisation? Since the dawn of time humans have been telling stories, passing tales from one generation to another through voice, gestures and expressions. It’s still hard-wired into our brains, and it’s something non-profits capitalise on today. We share emotionally-charged stories because we know their power. They can stir emotions, move people to action, affect human rights and even