Scroll to Discover
back to top
Image Alt

Fundraising Blog

It’s perhaps one of the most controversial areas that fundraisers become divided on when creating a campaign: what constitutes ethical imagery and is it really subjective in our industry? Below we unpack why we believe charities should commit to safeguarding children and protecting the people they serve through careful consideration of the imagery they use. We’ve also added some helpful tips for how to determine whether an

It’s often the dreaded task of the day… calling a lapsed donor. It can feel awkward, intrusive, and maybe a little pushy… if done wrong. However, re-engaging your past supporters is one of the most cost-effective ways to increase your active donor pool which is the base of your donor journey (pipeline). Below we’ve outlined some key ways to take the worry out of calling.     Speak to

A first gift is not the endgame. When a donor makes their first gift, we want it to be the initial step in a lifelong, loyal relationship. Many nonprofits get hung up on pouring dollars into acquisition but don’t think about the next step with these donors. At Redstone Marketing, we’re shifting perspectives and helping nonprofits focus on the incredible donor lifetime value that comes with

Your most loyal contributors are those who have compassionately given in their will. That’s why it is so important to show your appreciation as you nurture them through their bequest journey. This is not a set-and-forget fundraising effort; building personalised relationships is integral to your organisation’s reputation. So, how do we bolster up your bequest program to reinforce your supporters that leaving a gift in will

As uncomfortable as it may be to start the conversation about leaving a gift in will, it never fails to surprise us how many organisations are afraid to ask their donors about where they stand. From the simple and discreet to the straight-to-the-point, bequest surveys are a great place to start and here’s how we suggest you can start implementing them.   Identify those most likely to

Reactivate your cold supporters with this simple three-part strategy. It’s been a while since they gave. They were once, passionate, excited and hopeful for the change their support could create. So what happened? When did they stop giving? Perhaps they are no longer in a position to support your cause but even if that’s the case, there are a few strategic actions you can take to reactivate

With increasing avenues for engaging in digital acquisition activities, below we unpack some creative ways to spread the word, grow awareness and get the right people talking about your cause or campaign. Ultimately, with a strong multi-channel strategy in place and a commitment to testing some outside-the-box thinking, connecting with the people who will fall in love with your mission will become more and more like

We all know that face-to-face programs when implemented well are effective at attracting and engaging your ideal supporter. So, where is it that these programs often fail? Below, we’ve discussed three important factors that will contribute to the success of your face-to-face program.   In fundraising, it always comes down to hiring the right people It goes without saying, that the people who are out there face-to-face with your

So, you’ve heard that a Regular Giving program could be the missing link to long-term financial stability. You know that there’s a bit involved to get it all up and running, but you have no idea where to start. Here are the four foundational areas to consider when planning your Face-to-Face or Regular Giving program.     Systems and processes will save you from the awkward conversations In this day