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Donor Journey

Do your campaigns focus on making people feel good? Donors are the lifeblood of your organisation, so it’s crucial to ensure that their journey in partnering with your organisation is one that makes them feel good, proud and motivated to give. So, the question is what type of journey are you taking your donors on?   Don’t underestimate the power of making donors feel good Some organisations send fear

It’s often the dreaded task of the day… calling a lapsed donor. It can feel awkward, intrusive, and maybe a little pushy… if done wrong. However, re-engaging your past supporters is one of the most cost-effective ways to increase your active donor pool which is the base of your donor journey (pipeline). Below we’ve outlined some key ways to take the worry out of calling.     Speak to