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Digital Fundraising

Imagine you donated $20 to 20 different charities. Fifteen of them sent you a cookie-cutter thank you letter about two weeks after you made your donation. Five emailed you an instant thank you. Of those five, just one followed up with a tax receipt in the mail. Any guesses as to which charity you might continue to support? The power of a thank you email should never be underestimated.

With increasing avenues for engaging in digital acquisition activities, below we unpack some creative ways to spread the word, grow awareness and get the right people talking about your cause or campaign. Ultimately, with a strong multi-channel strategy in place and a commitment to testing some outside-the-box thinking, connecting with the people who will fall in love with your mission will become more and more like