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Acquisition Strategy

A first gift is not the endgame. When a donor makes their first gift, we want it to be the initial step in a lifelong, loyal relationship. Many nonprofits get hung up on pouring dollars into acquisition but don’t think about the next step with these donors. At Redstone Marketing, we’re shifting perspectives and helping nonprofits focus on the incredible donor lifetime value that comes with

Reactivate your cold supporters with this simple three-part strategy. It’s been a while since they gave. They were once, passionate, excited and hopeful for the change their support could create. So what happened? When did they stop giving? Perhaps they are no longer in a position to support your cause but even if that’s the case, there are a few strategic actions you can take to reactivate

With increasing avenues for engaging in digital acquisition activities, below we unpack some creative ways to spread the word, grow awareness and get the right people talking about your cause or campaign. Ultimately, with a strong multi-channel strategy in place and a commitment to testing some outside-the-box thinking, connecting with the people who will fall in love with your mission will become more and more like