Your social media strategy doesn’t have to be scary, here at Redstone Marketing we believe the more simple a strategy is, the easier it is to abide by and the more intentional we become when we are posting. We know you are likely time-poor, overwhelmed and social media is usually

Unless you’re open to daily backing up records with old-fashioned pen and paper (while tearing your hair out) you must get a Customer Relationship Management system (CRM) that does all the things you need it to. Here are some points to consider

The donor experience is a bit like relationships. If you don’t contact your donor after they’ve given you their best effort, they’ll feel unimportant. If you contact them daily to talk about yourself and demand commitment, they’ll run – fast! In contrast, a considerate, strong welcome journey will delight them and

Do your campaigns focus on making people feel good? Donors are the lifeblood of your organisation, so it’s crucial to ensure that their journey in partnering with your organisation is one that makes them feel good, proud and motivated to give. So, the question is what type of journey are you

Planning your donor journey is key to nurturing strong, loyal relationships, but are you aware of potential mistakes that could undo all the hard work you’ve done? Here are three common mistakes organisations make

When you’re an organisation that’s starting to scale, it can be hard to keep wearing all the hats. When you’re run off your feet, getting to important tasks just before their deadline, and feeling way too overwhelmed to bring your next campaign to life – it’s time to start outsourcing.