If COVID has taught us anything it’s that digital fundraising is the way of the future. At first, migrating campaigns and processes to a digital platform can feel tedious but there is a lot more opportunity to reach people where they’re at, without having to rely on extensive manpower. Think about

When COVID-19 hit our shores, Australian charities and businesses alike were forced to deal with insurmountable change and uncertainty. Throughout forced closures and months of remote work, non-profits did a terrific job of adapting. And fast. They embraced the digital world with open arms, and turned face-to-face events into virtual fundraisers

How do you design a campaign pack that stands out, attracts the eye but doesn’t give the impression that your organisation has money to burn on expensive marketing? There’s a fine line between clever design and an overdone appeal pack that ends up having the opposite effect on your donor.

Your social media strategy doesn’t have to be scary, here at Redstone Marketing we believe the more simple a strategy is, the easier it is to abide by and the more intentional we become when we are posting. We know you are likely time-poor, overwhelmed and social media is usually

Unless you’re open to daily backing up records with old-fashioned pen and paper (while tearing your hair out) you must get a Customer Relationship Management system (CRM) that does all the things you need it to. Here are some points to consider

The donor experience is a bit like relationships. If you don’t contact your donor after they’ve given you their best effort, they’ll feel unimportant. If you contact them daily to talk about yourself and demand commitment, they’ll run – fast! In contrast, a considerate, strong welcome journey will delight them and