It’s perhaps one of the most controversial areas that fundraisers become divided on when creating a campaign: what constitutes ethical imagery and is it really subjective in our industry? Below we unpack why we believe charities should commit to safeguarding children and protecting the people they serve through careful consideration of

It’s often the dreaded task of the day… calling a lapsed donor. It can feel awkward, intrusive, and maybe a little pushy… if done wrong. However, re-engaging your past supporters is one of the most cost-effective ways to increase your active donor pool which is the base of your donor

A first gift is not the endgame. When a donor makes their first gift, we want it to be the initial step in a lifelong, loyal relationship. Many nonprofits get hung up on pouring dollars into acquisition but don’t think about the next step with these donors. At Redstone Marketing,

Your most loyal contributors are those who have compassionately given in their will. That’s why it is so important to show your appreciation as you nurture them through their bequest journey. This is not a set-and-forget fundraising effort; building personalised relationships is integral to your organisation’s reputation. So, how do

As uncomfortable as it may be to start the conversation about leaving a gift in will, it never fails to surprise us how many organisations are afraid to ask their donors about where they stand. From the simple and discreet to the straight-to-the-point, bequest surveys are a great place to

Reactivate your cold supporters with this simple three-part strategy. It’s been a while since they gave. They were once, passionate, excited and hopeful for the change their support could create. So what happened? When did they stop giving? Perhaps they are no longer in a position to support your cause but