At a meeting one day, we were chatting to a non-profit about their donor pipeline – a series of stages that seamlessly moves a donor from making their first gift to becoming a lifetime supporter. By the end, they decided to invest heavily in major gifts. But when we started to

Unless you intend on living beneath a rock, there’s no avoiding social media in today’s digital age. But before you start posting, tagging and sharing content, let us ask you this: What is the purpose of social media for non-profits? To clarify, it’s NOT to raise money. Rather, platforms like Facebook, Twitter, Instagram

Who are your donors and why do they give? More importantly, why do they give to you? A donor survey is a great way to find out. Many non-profits have the same fears. They think a survey might annoy their supporters or that no one will reply. Well that’s just not true –

Charities adapting in a changing world There has never been a more critical time to look at things differently than there is now. Our world has completely changed. The Australian 2020 bushfires, floods, and the global pandemic have pushed us all towards our emotional and financial limits as we create new

Engage with your donors, build loyalty and drive growth So far, 2020 has been one heck of a year. Bushfires. #MeToo. Brexit. Megxit. Trump’s Impeachment. Black Lives Matter. And then to cap it off life came to a grinding halt in the face of COVID-19. Entire industries decimated, mass unemployment, mandatory masks,

Nonprofit Fundraising During Coronavirus There is no doubt that we are collectively feeling uncertainty as every routine, plan and goal we had is being put on pause or changed entirely. Many donors and corporates will be watching their spend and of course, this will impact on fundraising. So what can we do as