You have just been alerted that there is an emergency and you need to act fast. What do you do? How do you go about it? At Redstone Marketing we’ve seen this go both ways. Your organisation starts to frenzy and you drive your donors away or you bolster together

In times of emergency, every second counts. Being able to be the first to communicate with your donors will be advantageous. At Redstone Marketing, we advise the charities we work with to create a customisable crisis appeal kit that they can have handy when disaster strikes.   What is a crisis appeal

When the end of financial year rolls around, it’s pretty much a given – every charity you know will be sending out their strongest tax appeal. Although the noise for donors is high, there are a few things you can do to stand out in the crowded fundraising space. TAX APPEAL

Planning an end-of-financial-year campaign requires more than good timing. It can also be tempting to rely on the added incentive of ‘tax deduction’ to carry your message. At Redstone Marketing we believe these are secondary to success and here’s why…   1. Every other charity will be using the same message At tax

From setting your objectives to clarifying your message, at Redstone Marketing and Design, we’ve formulated a unique briefing checklist for our clients to ensure that they launch a successful fundraising campaign. Objectives that align with your wider fundraising strategy When setting out to raise funds for a particular project, initiative or campaign,

There are, quite literally, hundreds upon hundreds of Aussie awareness days. And not just days - but weeks and months too. Choose the right day (or week or month) that aligns with your cause. Plan a fundraising strategy and use the existing momentum to gather support and raise donations. Sounds easy, right? The