Planning your donor journey is key to nurturing strong, loyal relationships, but are you aware of potential mistakes that could undo all the hard work you’ve done? Here are three common mistakes organisations make

When you’re an organisation that’s starting to scale, it can be hard to keep wearing all the hats. When you’re run off your feet, getting to important tasks just before their deadline, and feeling way too overwhelmed to bring your next campaign to life – it’s time to start outsourcing.

It’s perhaps one of the most controversial areas that fundraisers become divided on when creating a campaign: what constitutes ethical imagery and is it really subjective in our industry? Below we unpack why we believe charities should commit to safeguarding children and protecting the people they serve through careful consideration of

It’s often the dreaded task of the day… calling a lapsed donor. It can feel awkward, intrusive, and maybe a little pushy… if done wrong. However, re-engaging your past supporters is one of the most cost-effective ways to increase your active donor pool which is the base of your donor

A first gift is not the endgame. When a donor makes their first gift, we want it to be the initial step in a lifelong, loyal relationship. Many nonprofits get hung up on pouring dollars into acquisition but don’t think about the next step with these donors. At Redstone Marketing,

Your most loyal contributors are those who have compassionately given in their will. That’s why it is so important to show your appreciation as you nurture them through their bequest journey. This is not a set-and-forget fundraising effort; building personalised relationships is integral to your organisation’s reputation. So, how do