There are, quite literally, hundreds upon hundreds of Aussie awareness days. And not just days - but weeks and months too. Choose the right day (or week or month) that aligns with your cause. Plan a fundraising strategy and use the existing momentum to gather support and raise donations. Sounds easy, right? The

There’s one question that we, as fundraising consultants, have been asked again and again since Australia was first plunged into lockdown back in March: Should non-profits continue to ask for donations during this pandemic? Poignantly, fundraising think tank Rogare produced a survey that collated the most frequently encountered objections to fundraising

5 Tips to Creating a Social Media Strategy for your Non-profit Unless you intend on living beneath a rock, there’s no avoiding social media in today’s digital age. But before you start posting, tagging and sharing content, let us ask you this: What is the purpose of social media for non-profits? To clarify,

At a meeting one day, we were chatting to a non-profit about their donor pipeline – a series of stages that seamlessly moves a donor from making their first gift to becoming a lifetime supporter. By the end, they decided to invest heavily in major gifts. But when we started to

Who are your donors and why do they give? More importantly, why do they give to you? A donor survey is a great way to find out. Many non-profits have the same fears. They think a survey might annoy their supporters or that no one will reply. Well that’s just not true –

Charities adapting in a changing world There has never been a more critical time to look at things differently than there is now. Our world has completely changed. The Australian 2020 bushfires, floods, and the global pandemic have pushed us all towards our emotional and financial limits as we create new