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Donor surveys are a vital tool to better understand your donors and improve engagement and retention. They are a key foundational activity in any Donor Journey and Individual Giving program.

Redstone’s survey design helps you understand your donors like never before. Our survey work delves deeply into donor motivations and identifies the key streams of donors you need to nurture and develop in your Donor Journey.


The benefits of a donor survey are improved donor engagement and retention

Understanding Donor Motivations and Preferences

Surveys help organisations understand why donors give and what causes they are most passionate about. This information helps align fundraising initiatives with donor interests.

Improving Donor Retention

By gaining insights into donor satisfaction and addressing any concerns will improve donor retention. Happy and engaged donors are more loyal.

Tailoring Nurture Sequences

Feedback from surveys can help tailor nurture sequences. Understanding the preferred channels and frequency of your donors will lead to more effective and meaningful interactions which will improve donor engagement and retention.

Identifying Areas for Improvement

Donor surveys provide valuable feedback on fundraising which can lead to more efficient and effective fundraising campaigns.

Building Stronger Relationships

Engaging donors through surveys shows that their opinions are valued, fostering a sense of belonging and loyalty. This can lead to stronger relationships and increase donor retention rates and life-time value.

Tailoring Fundraising Appeals

Survey insights help personalise fundraising appeals, making them more relevant and compelling to donor segments.

Engaging New Donors

Understanding the profiles and preferences of existing donors can help when developing acquisition strategies. Surveys provide demographic and psychographic data that can be used to identify and target potential new supporters.

Enhancing Transparency and Trust

Regularly seeking feedback and acting on it demonstrates transparency and accountability, which can enhance trust and credibility with donors. Trust is a key factor in securing ongoing support and strengthening donor engagement.

A DONOR SURVEY ADDS A KEY FOUNDATIONAL ACTIVITY TO YOUR INDIVIDUAL GIVING PROGRAM, MAXIMISING EFFICIENCY, DONOR ENGAGEMENT, AND LONG-TERM SUCCESS.

Ready to take your Individual Giving program

to the next level?

Unlock Donor Insights for Better Fundraising with Redstone – Just fill out the form and we will contact you.