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June 2023

When strategically planning for your future fundraising campaigns, it’s essential to undergo an in-depth evaluation of your past campaigns, critically assessing the design, ask and response. At Redstone Marketing, we’re big on sharing the strategic thinking that goes behind a visually powerful campaign.   The importance of looking at past successful campaigns The evaluation of past campaigns is crucial in forming successful future campaigns. It’s important to look at

Imagine you donated $20 to 20 different charities. Fifteen of them sent you a cookie-cutter thank you letter about two weeks after you made your donation. Five emailed you an instant thank you. Of those five, just one followed up with a tax receipt in the mail. Any guesses as to which charity you might continue to support? The power of a thank you email should never be underestimated.