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February 2021

In times of emergency, every second counts. Being able to be the first to communicate with your donors will be advantageous. At Redstone Marketing, we advise the charities we work with to create a customisable crisis appeal kit that they can have handy when disaster strikes.   What is a crisis appeal kit and why do we need one? A crisis appeal kit is basically everything you need to

Planning an end-of-financial-year campaign requires more than good timing. It can also be tempting to rely on the added incentive of ‘tax deduction’ to carry your message. At Redstone Marketing we believe these are secondary to success and here’s why…   1. Every other charity will be using the same message At tax time, and just prior, every organisation under the sun will be highlighting the added incentive (which