You have just been alerted that there is an emergency and you need to act fast. What do you do? How do you go about it? At Redstone Marketing we’ve seen this go both ways. Your organisation starts to frenzy and you drive your donors away or you bolster together your community who will pull through when the going gets tough. We know which scenario we’d rather. Tone
In times of emergency, every second counts. Being able to be the first to communicate with your donors will be advantageous. At Redstone Marketing, we advise the charities we work with to create a customisable crisis appeal kit that they can have handy when disaster strikes. What is a crisis appeal kit and why do we need one? A crisis appeal kit is basically everything you need to
When the end of financial year rolls around, it’s pretty much a given – every charity you know will be sending out their strongest tax appeal. Although the noise for donors is high, there are a few things you can do to stand out in the crowded fundraising space. TAX APPEAL TIP 1 Use contrast and colour to make your branding pop It’s no secret, colour attracts the eye.
Planning an end-of-financial-year campaign requires more than good timing. It can also be tempting to rely on the added incentive of ‘tax deduction’ to carry your message. At Redstone Marketing we believe these are secondary to success and here’s why… 1. Every other charity will be using the same message At tax time, and just prior, every organisation under the sun will be highlighting the added incentive (which