We all know that face-to-face programs when implemented well are effective at attracting and engaging your ideal supporter. So, where is it that these programs often fail? Below, we’ve discussed three important factors that will contribute to the success of your face-to-face program. In fundraising, it always comes down to hiring the right people It goes without saying, that the people who are out there face-to-face with your
So, you’ve heard that a Regular Giving program could be the missing link to long-term financial stability. You know that there’s a bit involved to get it all up and running, but you have no idea where to start. Here are the four foundational areas to consider when planning your Face-to-Face or Regular Giving program. Systems and processes will save you from the awkward conversations In this day
You have just been alerted that there is an emergency and you need to act fast. What do you do? How do you go about it? At Redstone Marketing we’ve seen this go both ways. Your organisation starts to frenzy and you drive your donors away or you bolster together your community who will pull through when the going gets tough. We know which scenario we’d rather. Tone
In times of emergency, every second counts. Being able to be the first to communicate with your donors will be advantageous. At Redstone Marketing, we advise the charities we work with to create a customisable crisis appeal kit that they can have handy when disaster strikes. What is a crisis appeal kit and why do we need one? A crisis appeal kit is basically everything you need to
When the end of financial year rolls around, it’s pretty much a given – every charity you know will be sending out their strongest tax appeal. Although the noise for donors is high, there are a few things you can do to stand out in the crowded fundraising space. TAX APPEAL TIP 1 Use contrast and colour to make your branding pop It’s no secret, colour attracts the eye.
Planning an end-of-financial-year campaign requires more than good timing. It can also be tempting to rely on the added incentive of ‘tax deduction’ to carry your message. At Redstone Marketing we believe these are secondary to success and here’s why… 1. Every other charity will be using the same message At tax time, and just prior, every organisation under the sun will be highlighting the added incentive (which
From setting your objectives to clarifying your message, at Redstone Marketing and Design, we’ve formulated a unique briefing checklist for our clients to ensure that they launch a successful fundraising campaign. Objectives that align with your wider fundraising strategy When setting out to raise funds for a particular project, initiative or campaign, we always spend time with our clients to understand the priority of their goals, how they
There are, quite literally, hundreds upon hundreds of Aussie awareness days. And not just days - but weeks and months too. Choose the right day (or week or month) that aligns with your cause. Plan a fundraising strategy and use the existing momentum to gather support and raise donations. Sounds easy, right? The good news is, it is! If you’re not already doing so, or don’t quite know where