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November 2021

Do your campaigns focus on making people feel good? Donors are the lifeblood of your organisation, so it’s crucial to ensure that their journey in partnering with your organisation is one that makes them feel good, proud and motivated to give. So, the question is what type of journey are you taking your donors on?   Don’t underestimate the power of making donors feel good Some organisations send fear

When you’re an organisation that’s starting to scale, it can be hard to keep wearing all the hats. When you’re run off your feet, getting to important tasks just before their deadline, and feeling way too overwhelmed to bring your next campaign to life – it’s time to start outsourcing. But how do you convince the director or board that it’s worth the investment? Below we

It’s perhaps one of the most controversial areas that fundraisers become divided on when creating a campaign: what constitutes ethical imagery and is it really subjective in our industry? Below we unpack why we believe charities should commit to safeguarding children and protecting the people they serve through careful consideration of the imagery they use. We’ve also added some helpful tips for how to determine whether an

It’s often the dreaded task of the day… calling a lapsed donor. It can feel awkward, intrusive, and maybe a little pushy… if done wrong. However, re-engaging your past supporters is one of the most cost-effective ways to increase your active donor pool which is the base of your donor journey (pipeline). Below we’ve outlined some key ways to take the worry out of calling.     Speak to

A first gift is not the endgame. When a donor makes their first gift, we want it to be the initial step in a lifelong, loyal relationship. Many nonprofits get hung up on pouring dollars into acquisition but don’t think about the next step with these donors. At Redstone Marketing, we’re shifting perspectives and helping nonprofits focus on the incredible donor lifetime value that comes with

Your most loyal contributors are those who have compassionately given in their will. That’s why it is so important to show your appreciation as you nurture them through their bequest journey. This is not a set-and-forget fundraising effort; building personalised relationships is integral to your organisation’s reputation. So, how do we bolster up your bequest program to reinforce your supporters that leaving a gift in will

As uncomfortable as it may be to start the conversation about leaving a gift in will, it never fails to surprise us how many organisations are afraid to ask their donors about where they stand. From the simple and discreet to the straight-to-the-point, bequest surveys are a great place to start and here’s how we suggest you can start implementing them.   Identify those most likely to

Reactivate your cold supporters with this simple three-part strategy. It’s been a while since they gave. They were once, passionate, excited and hopeful for the change their support could create. So what happened? When did they stop giving? Perhaps they are no longer in a position to support your cause but even if that’s the case, there are a few strategic actions you can take to reactivate

With increasing avenues for engaging in digital acquisition activities, below we unpack some creative ways to spread the word, grow awareness and get the right people talking about your cause or campaign. Ultimately, with a strong multi-channel strategy in place and a commitment to testing some outside-the-box thinking, connecting with the people who will fall in love with your mission will become more and more like