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November 2020

There’s one question that we, as fundraising consultants, have been asked again and again since Australia was first plunged into lockdown back in March: Should non-profits continue to ask for donations during this pandemic? Poignantly, fundraising think tank Rogare produced a survey that collated the most frequently encountered objections to fundraising amidst COVID-19, from Canada, the UK and USA. These are just a few. “Many of our members

5 Tips to Creating a Social Media Strategy for your Non-profit Unless you intend on living beneath a rock, there’s no avoiding social media in today’s digital age. But before you start posting, tagging and sharing content, let us ask you this: What is the purpose of social media for non-profits? To clarify, it’s NOT to raise money. Rather, platforms like Facebook, Twitter, Instagram and LinkedIn should be used