At a meeting one day, we were chatting to a non-profit about their donor pipeline – a series of stages that seamlessly moves a donor from making their first gift to becoming a lifetime supporter. By the end, they decided to invest heavily in major gifts. But when we started to talk about ways to fund it, one colleague declared: let’s just cut donor acquisition because it’s
Who are your donors and why do they give? More importantly, why do they give to you? A donor survey is a great way to find out. Many non-profits have the same fears. They think a survey might annoy their supporters or that no one will reply. Well that’s just not true – if you do it well. A good survey says you care about what your supporters think.