At a meeting one day, we were chatting to a non-profit about their donor pipeline – a series of stages that seamlessly moves a donor from making their first gift to becoming a lifetime supporter. By the end, they decided to invest heavily in major gifts. But when we started to talk about ways to fund it, one colleague declared: let’s just cut donor acquisition because it’s
Unless you intend on living beneath a rock, there’s no avoiding social media in today’s digital age. But before you start posting, tagging and sharing content, let us ask you this: What is the purpose of social media for non-profits? To clarify, it’s NOT to raise money. Rather, platforms like Facebook, Twitter, Instagram and LinkedIn should be used to connect with your community, speak with them directly and spread
Who are your donors and why do they give? More importantly, why do they give to you? A donor survey is a great way to find out. Many non-profits have the same fears. They think a survey might annoy their supporters or that no one will reply. Well that’s just not true – if you do it well. A good survey says you care about what your supporters think.
Charities adapting in a changing world There has never been a more critical time to look at things differently than there is now. Our world has completely changed. The Australian 2020 bushfires, floods, and the global pandemic have pushed us all towards our emotional and financial limits as we create new routines, and discover different ways to operate and survive. As we work through what the pandemic means
Engage with your donors, build loyalty and drive growth So far, 2020 has been one heck of a year. Bushfires. #MeToo. Brexit. Megxit. Trump’s Impeachment. Black Lives Matter. And then to cap it off life came to a grinding halt in the face of COVID-19. Entire industries decimated, mass unemployment, mandatory masks, travel bans, working from home and unprecedented lockdowns. It’s shaken our country to the bone. So what has
Nonprofit Fundraising During Coronavirus There is no doubt that we are collectively feeling uncertainty as every routine, plan and goal we had is being put on pause or changed entirely. Many donors and corporates will be watching their spend and of course, this will impact on fundraising. So what can we do as fundraisers to position ourselves so that we can bounce back once things are normal again? #1: Don’t
What every non-profit should know. Is story telling important to your organisation? Since the dawn of time humans have been telling stories, passing tales from one generation to another through voice, gestures and expressions. It’s still hard-wired into our brains, and it’s something non-profits capitalise on today. We share emotionally-charged stories because we know their power. They can stir emotions, move people to action, affect human rights and even
This hasn’t been a typical Australian summer. The bush fires have cast a collective shadow over our hearts and as we continue to learn the scale of what’s been lost, it’s easy to feel overwhelmed. And although we are proud of the way Australians have opened their hearts to support the people and wildlife devastated by the crisis you may now be worried about donor fatigue for