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Fundraising Blog

4 key ways to mobilise your donors and raise awareness of your cause Nothing beats a happy supporter. Why? Because a happy supporter is a passionate supporter – and that means they’ll be the best spokesperson for your cause. They’ll spread your message, sing your praises, empower others, get involved, share their story, and rally communities. A happy supporter is a powerful, cost-effective marketing and fundraising strategy. So if you’re

When you open your emails, it probably looks a lot like this: Work. News. Spam. Offers. Spam. Invites. Discounts. Spam. More spam. In fact, the average office worker receives 121 emails every single day. Safe to say, it’s a noisy, crowded and extremely competitive platform. And yet, email marketing is such an important tool for fundraisers. So how do you stand out from the crowd? What do you do

Q: What happens when you combine water, trees, photos, hashtags and a few handpicked social media influencers? A: A hugely successful campaign! In 2017, Boxed Water (an American company that sells water in sustainable packaging) gained significant momentum with a philanthropic campaign called The ReTree Project. By partnering with the National Forest Foundation, Boxed Water promised to plant two new trees for every Instagram photo posted using the hashtag #ReTree.

There are, quite literally, hundreds upon hundreds of Aussie awareness days. And not just days - but weeks and months too. Choose the right day (or week or month) that aligns with your cause.  Plan a fundraising strategy and use the existing momentum to gather support and raise donations. Sounds easy, right? The good news is, it is! If you’re not already doing so, or don’t quite know where

How and Why It’s So Important You’ve probably seen it before – an elderly couple in a community newspaper, hand in hand, celebrating decades of marriage. You read the article, because Albert and Mary are sharing their secrets to a long and happy relationship. This is where your donor database can be extremely helpful You already know that donors will support your non-for-profit for different reasons: they loved your

How To Turn Donors Into Life-Long Friends “Never love anyone who treats you like you’re ordinary.” We’re sure when Oscar Wilde wrote that, he wasn’t referring to a donor retention journey. And yet, it resonates so much – if you don’t care about your donors, how are they supposed to care about you? Lately, the term ‘donor retention’ has been a hot topic of conversation among fundraisers. The focus,