Q: What happens when you combine water, trees, photos, hashtags and a few handpicked social media influencers? A: A hugely successful campaign! In 2017, Boxed Water (an American company that sells water in sustainable packaging) gained significant momentum with a philanthropic campaign called The ReTree Project. By partnering with the National Forest Foundation, Boxed Water promised to plant two new trees for every Instagram photo posted using the hashtag #ReTree.
There are, quite literally, hundreds upon hundreds of Aussie awareness days. And not just days - but weeks and months too. Choose the right day (or week or month) that aligns with your cause, plan a campaign and use the existing momentum to gather support and raise donations. Sounds easy, right? The good news is, it is! If you’re not already doing so, or don’t quite know where to